Do you want to make an unboxing video but don’t have great video-making equipment? Well, here’s some good news for you. With a smartphone, you most likely have everything you need. You may not be a pro at video shooting, but it is not impossible to make a video that will attract many likes.
Unboxing videos have become a trend these days, with many companies using them as a way to gain popularity. To make a successful unboxing video in 2022, follow the tips outlined below:
Ensure you have good lighting
Lighting is essential in filmmaking and will significantly impact how your video turns out. Find a well-lit room and film a sample video in the direction where the box will be. Examine and revise as needed.
Speak audibly
While we don’t expect you to speak like a robot, speak slowly and clearly. People watching an unboxing video want to get every important detail about the product and its characteristics before making purchase decisions. A good posture and steady pace will ensure we get you clearly.
Be natural
Don’t fake it. Making a professional video doesn’t require you to have a fake accent or copy someone else’s style. Just be you!
Don’t complicate it
If you have a good knowledge of technical terms, remember that those watching are simply consumers who are interested in learning more about the product. Just keep it simple and share your initial experience and reactions with them.
Film every important detail
Some products may come with special features such as custom tissue paper packaging. Highlight every detail, especially if there are inserts such as flyers or coupons that bear essential information or special discount. Although you shouldn’t spend much of your time on it, it can provide an excellent conclusion to your video.
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Ensure the sound quality is good
Handset and video recorder microphones can easily pick background noises. It is, therefore, good to ensure that the room you choose for the recording is quiet. Drapes and carpets are your best friends when it comes to sound absorption.
Don’t create shaky videos
Maintain your camera’s stability to avoid creating shaky videos. If you can’t hold the camera well, you can have somebody hold it for you while you unbox. A selfie stick or tripod is even better at keeping the camera steady.
Be the first to create the video
You surely want to be the first to post the unboxing video. Once others beat you to it, you will need to catch up and compete against them. Also, in the ever-changing social media realm, being the first to produce certain content keeps you above the rest.
Keep the video short
Take your time, but not indefinitely. A video that is too long may be too boring for us to watch till the end. If you believe a particular section of the unboxing requires more time, please let us know, and we will return to it.
Be creative
Are you in a unique location? Are you going to the mountains, the city, or the beach? Think of something your audience would love and shoot your unboxing video in an exceptional location. Being unique can draw a multitude of likes from your audience.
Phone orientation
The best video is recorded in landscape mode.
Express your thoughts
This is not the time to keep your thoughts to yourself. Express your thoughts and discuss them to give your audience a glimpse into your mind. If you are not sure you like something, please let them know. This will make them trust your opinion and look forward to your next video.
Tag the company
Get the social media pages of the product manufacturer from the company’s website’s homepage. Ensure you tag the company whose product you are unboxing. You may be surprised at how many businesses follow their social tags.
Take note of the packaging
Manufacturers and consumers are now more aware than they were in earlier years of the impact waste has on the environment. If the manufacturer is environmentally conscious, don’t forget to mention it to your viewers.
